Unite targets government's welfare hypocrisy in new advertising campaign
- Published on Monday, 25 March 2013 16:49
- Written by Vicki Mitchem
Len McCluskey, the leader of Britain's largest union Unite, will launch a hard hitting advertising campaign attacking government welfare cuts when he unveils two digital ad vans at the union's headquarters on Thursday 28 March.
Supplemented by national online advertising, the billboards will tour London and starkly contrast cuts to welfare and tax credits which will leave an estimated 11.5 million households worse off from 1 April, with the government's £100,000 tax give away to millionaires.
The advertising campaign coincides with the launch of a new website called 'Our welfare works' that attacks the key myths that have been used to promote welfare cuts.
Bringing together a coalition of unions and charities, key opinion formers, celebrities, and community campaigners, 'Our welfare works' captures the voices of those hardest hit and signposts people to take local action with Unite Community Membership.
The launch of the site and adverts follows unjust attempts to divide those in and out of work, and deep concerns that a disproportionate burden is being placed on the poorest for the failings of the economy.