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A University of Nottingham midwifery teacher has won one of the UK’s top midwifery prizes at the Royal College of Midwives (RCM) Annual Awards

Jenny Bailey scooped the Philips Avent Award for Innovation in Midwifery for incorporating “virtual learning” with Second Life, a social media virtual world where everyday life can be simulated.

The project developed “a virtual midwifery unit” where students can simulate aspects of learning and develop their communication skills.It  provided a safe forum for student midwives to discuss and question aspects of clinical practice without negative consequences for patients.

The award, sponsored by Philips AVENT, was presented at the Royal College of Midwives Annual Midwifery Awards at a ceremony on 25th January 2012, at the Connaught Rooms, Covent Garden, London.

Cathy Warwick, chief executive of the Royal College of Midwives, said: “This award highlights the important, innovative and pioneering work being done by midwifery teachers, and demonstrates the value of midwifery education. It is important for people to know that midwifery education does not stand still and is responsive to the needs of students and is embracing social media.”

Deneice Harwin from Philips AVENT added “We were really pleased to see how Jenny  is supporting students.  This project is a great example of innovation borne out of a real understanding of the challenges many teachers face to engage with students in a meaningful, modern and compelling way through social media.”

Jenny Bailey, midwife teacher,  in The University of Nottingham’s Academic Division of Midwifery, said: “I am absolutely thrilled to be a winner, especially considering the excellent calibre of the other candidates. Hopefully, the virtual maternity project will continue to go from strength to strength.”


Written by Scott Buckler
Wednesday, 01 February 2012 6:06

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