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The transport and logistics industry (T&L) needs a "complete makeover" if it is to survive, according to a new report

Findings by accountancy firm PricewaterhouseCoopers (PwC) reveal the industry is seen as one of the most poorly paid and least diverse to work in.

The study, Winning the Talent Race, gave 15 theses to a panel of nearly 100 senior executives from 24 countries working in business, government and the scientific arena.

Of those surveyed, there is a 68.3 per cent probability that firms will need to seriously change their image or brand to stay competitive and a low 35.6 per cent probability of it being seen as a 'hip' and attractive sector to work in by 2030.

Klaus-Dieter Ruske, PwC’s global T&L leader, said: "Poor image, poor pay and poor prospects are all perceptions that currently choke the industry.

"The reality is that there are rewarding, multinational opportunities out there that need tapping into."

Written by Scott Buckler
Friday, 30 March 2012 13:01

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