London 2012 Olympics' big bread bloomer

Published on Tuesday, 24 July 2012 11:25
Posted by Vicki Mitchem

The Real Bread Campaign believes that, by ignoring Campaign recommendations, London 2012 organiser LOCOG has let down small independent food businesses, games visitors and Londoners in general.

In summer 2009, the Real Bread Campaign made a submission to LOCOG's food standards consultation process. None of the recommendations appears in 'Food vision for the London 2012 Olympic Games and Paralympic Games'. Despite setting standards for may other food types, and outlining the challenge of serving 14 million meals during the Games and 25,000 loaves in the athletes' village alone, LOCOG has not set any standards for bread or baked goods.

Missed opportunity

Real Bread Campaign Coordinator Chris Young said 'This is a huge missed opportunity for the Games to have given London a lasting loaf legacy of Real Bread. Why did they choose not to support the creation of skilled jobs at small, local, independently owned bakeries? How could they simply ignore this staple of our diet when they have set standards for chocolate and cheese?'

In July 2012, the Campaign asked Jan Matthews, LOCOG's Head of Catering, what percentage of loaves served will meet one or more of the following criteria: produced by independently-owned SME bakeries; baked from scratch in a London borough; made without the use of any artificial additives or processing aids; or be choices that are representative of the cultural diversity of Londoners, London bakeries, and our Olympics guests. Her reply was 'sorry, we can't provide that information.'

Additive-laced burger buns

Recently, LOCOG boasted of 'sourdough bread from Tower Hamlets made in a traditional brick oven lined with peat from the Thames' being served during the Olympics (4).

Chris Young said: 'We love the idea that everyone attending the Games would have the chance to enjoy such Real Bread, but we believe this is really just PR spin. Given that both the Games' Head of Catering and press office have avoided our questions, we strongly suspect that only a handful of VIPs will have the opportunity.  The rest of us will probably have few choices other than additive-laced burger buns from a grinning clown.'

Source: ©Sustain Web

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