Time for sticks, not just carrots on obesity strategy
- Published on Thursday, 15 November 2012 10:23
- Posted by Vicki Mitchem
Responding to the Department of Health's Responsibility Deal fruit and vegetable pledge announcement, Malcolm Clark, Campaigns Co-ordinator of the Children's Food Campaign said:
"Moves to help us get closer to eating our recommended 5-a-day are always welcome. But if we want to promote children's health we also need to protect them from marketing that encourages them to eat fatty, sugary, salty food. We also need everyday products to be reformulated so they are healthier.
It is hard to see how short term voucher schemes can lead to long-lasting behaviour change. And by not taking a tougher stance on protecting children from the marketing of unhealthy food and drink, the government continues to let our most prominent food manufacturers and retailers off the hook.
We're looking for the government to develop sticks to go with the publicity "carrots" it is handing out to companies involved in this initiative."