Tesco traffic light label move should prompt Government action

Published on Wednesday, 22 August 2012 13:04
Written by Scott Buckler

The UK's largest supermarket, Tesco, has today announced it will implement a new food labelling scheme that includes traffic light colours

The move means the majority of front-of-pack food labels in the UK will now display traffic light colours to help shoppers make healthier choices. Tesco joins Sainsbury's, Waitrose and Co-operative Food in using traffic light colours on its labels. The supermarket will combine traffic lights with Guideline Daily Amounts (GDAs).

We've welcomed the news because there is currently a confusing multitude of food labels across UK shelves. With high levels of diet-related chronic disease, including heart disease, clear and consistent food labelling is vital.

Since MEPs rejected mandatory traffic light labels across the EU two years ago, we've worked hard with our supporters to ensure the labels are used by all food retailers across the UK.

This action by the UK's largest supermarket will help millions of busy shoppers to make healthier choices

We're calling for the Government to recommend all food companies consistently apply a single integrated scheme, including traffic light colours, to ensure that people can see at-a-glance what is in the food they are buying.Our survey of heart patients showed 93 per cent of respondents used front-of-pack labelling to make decisions about the food that they buy some or all of the time.

Our Chief Executive Peter Hollins said: "We congratulate Tesco on this decision. This action by the UK's largest supermarket will help millions of busy shoppers to make healthier eating choices and could have a real impact on people's diets.

"We hope others will build on Tesco's initiative and commit to working with Government to introduce consistent and easy to understand food labelling – including traffic light colours – across the country."

A healthy diet can help reduce your risk of developing coronary heart disease and stop you gaining weight - reducing your risk of diabetes and high blood pressure. It can also help lower your cholesterol levels.

Source: ©BHF

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