Truth about sports drinks
- Published on Thursday, 19 July 2012 09:51
- Posted by Scott Buckler
Consumers could be wasting their money on sports drinks, protein shakes and high-end trainers, according to a new joint investigation by BBC Panorama and the British Medical Journal
The investigation into the performance-enhancing claims of some popular sports products found "a striking lack of evidence" to back them up.
A team at Oxford University examined 431 claims in 104 sport product adverts and found a "worrying" lack of high-quality research, calling for better studies to help inform consumers.
Dr Carl Heneghan of the Oxford University Centre for Evidence-Based Medicine led the independent research into the claims made by the makers of sports drinks, protein shakes and trainers.
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Yet another fashion accessory for exercise... and a rather expensive way of getting a bit of milk"
Nutrition Expert Mike Lean on sport supplements
In the case of Lucozade Sport, the UK's best-selling sports drink, their advert says it is "an isotonic performance fuel to take you faster, stronger, for longer".
Source: ©BBC News