Truth about sports drinks

Published on Thursday, 19 July 2012 09:51
Posted by Scott Buckler

Consumers could be wasting their money on sports drinks, protein shakes and high-end trainers, according to a new joint investigation by BBC Panorama and the British Medical Journal

The investigation into the performance-enhancing claims of some popular sports products found "a striking lack of evidence" to back them up.

A team at Oxford University examined 431 claims in 104 sport product adverts and found a "worrying" lack of high-quality research, calling for better studies to help inform consumers.

Dr Carl Heneghan of the Oxford University Centre for Evidence-Based Medicine led the independent research into the claims made by the makers of sports drinks, protein shakes and trainers.

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In the case of Lucozade Sport, the UK's best-selling sports drink, their advert says it is "an isotonic performance fuel to take you faster, stronger, for longer".

Source: ©BBC News

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